Web data mining is segregating probable clients out of huge information available on the Internet by performing various searches. It could be well organized and structured, or raw, depending on the use of the data. Web data mining could be done using a simple database program or investing money in a costly program.
Start collecting basic contact information of probable clients, such as: names, addresses, landline and cell phone numbers, email addresses and education or occupation if required.
CART and CHAID data mining
While collecting data you will find that tree-shaped structures that represent decisions. These derived decisions give rules for the classification of data collected. Precise decision tree methods include Classification and Regression Trees also know as CART data mining and Chi Square Automatic Interaction Detection also known as CHAID data mining. CART and CHAID data mining are decision tree techniques used for classification of data collected. They provide a set of rules that could be applied to unclassified data collected in prediction. CART segments a dataset creating two-way splits whereas CHAID segments using chi square tests creating multi-way splits. CART requires less data preparation compared to CHAID.
Understanding customer's actions
Keep a track of customer's actions like: what does he buy, when does he buy, why does he buy, what is the use of his buying, etc. Knowing such simple things about your customer will help you to understand needs of your customer better and thus process of data mining services will be easier and quality data would be mined. This will increase your personal relations with your customer which would finally result in a better professional relationship.
Following demography
Mine the data as per demography, dependent on geography as well as socio economic background of business location. You can use government statistics as the source of your data collection. Keeping it in mind you can go ahead with the understanding of the community existing and thus the data required.
Use your informal conversation in serving your clients better
Use minute details of your conversation and understanding with your customers to serve them. If essential, conduct surveys, send a professional gift or use some other object that helps you understand better in fulfilling customer needs. This will increase the bonding between you and your customer and you will be able to serve your customer better in providing data mining services.
Insert the collect information in a desktop database. More the information is collected you will find that you can prepare specific templates in feeding information. Using a desktop database, it is easier to make changes later on as and when required.
Maintaining privacy
While performing, it is essential to ensure that you or your team members are not violating privacy laws in gathering or providing the data information. Once trust is lost, you may also loose the customer, because trust is the base of any relationship, let it be a business relation.
Source: http://ezinearticles.com/?Data-Mining,-Not-Just-a-Method-But-a-Technique&id=5416129
Start collecting basic contact information of probable clients, such as: names, addresses, landline and cell phone numbers, email addresses and education or occupation if required.
CART and CHAID data mining
While collecting data you will find that tree-shaped structures that represent decisions. These derived decisions give rules for the classification of data collected. Precise decision tree methods include Classification and Regression Trees also know as CART data mining and Chi Square Automatic Interaction Detection also known as CHAID data mining. CART and CHAID data mining are decision tree techniques used for classification of data collected. They provide a set of rules that could be applied to unclassified data collected in prediction. CART segments a dataset creating two-way splits whereas CHAID segments using chi square tests creating multi-way splits. CART requires less data preparation compared to CHAID.
Understanding customer's actions
Keep a track of customer's actions like: what does he buy, when does he buy, why does he buy, what is the use of his buying, etc. Knowing such simple things about your customer will help you to understand needs of your customer better and thus process of data mining services will be easier and quality data would be mined. This will increase your personal relations with your customer which would finally result in a better professional relationship.
Following demography
Mine the data as per demography, dependent on geography as well as socio economic background of business location. You can use government statistics as the source of your data collection. Keeping it in mind you can go ahead with the understanding of the community existing and thus the data required.
Use your informal conversation in serving your clients better
Use minute details of your conversation and understanding with your customers to serve them. If essential, conduct surveys, send a professional gift or use some other object that helps you understand better in fulfilling customer needs. This will increase the bonding between you and your customer and you will be able to serve your customer better in providing data mining services.
Insert the collect information in a desktop database. More the information is collected you will find that you can prepare specific templates in feeding information. Using a desktop database, it is easier to make changes later on as and when required.
Maintaining privacy
While performing, it is essential to ensure that you or your team members are not violating privacy laws in gathering or providing the data information. Once trust is lost, you may also loose the customer, because trust is the base of any relationship, let it be a business relation.
Source: http://ezinearticles.com/?Data-Mining,-Not-Just-a-Method-But-a-Technique&id=5416129
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